Micro-Tracing in companies – A project worth discussing

The Corona Tracing app has been available for a few weeks. It is now on millions of smartphones. Its effectiveness is a constant topic of many discussions. The media view it controversially. Companies and app developers have also jumped on the bandwagon. They have so-called micro-tracing solutions in development, i.e. tracing apps or tools for companies. They are supposed to…

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Building our future together

The next wave of infection is rolling into Germany. Many countries are increasingly affected by Corona. More and more, we are realising that the pandemic will occupy us for much longer than expected. Longer means: years! Perhaps in a few months, medicine will find a remedy to at least partially alleviate the symptoms of the illnesses. Nevertheless, the virus remains…

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Restaurant – Ways into the “Next Normal”
Restaurants müssen sich verändern, um die nächsten Monate zu überleben

Restaurant – Ways into the “Next Normal”

The news just broke that Sarah Wiener in Berlin has filed for insolvency. Troubled restaurant! We will all read sad news like this more often, especially when the dark season begins, which restaurant owners are already looking at with concern. But if you take a closer look at the behaviour and communication of restaurants, you will be surprised how much…

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In five phases through the crisis
Die fünf Phasen werden sauer sein

In five phases through the crisis

How will we navigate the current economic and life crisis triggered by the pandemic? Now that our traditional metrics and assumptions have become irrelevant? The answer: in five phases. McKinsey has developed these calls to action. The management consultants use them to show a path from the crisis of today to the next new reality of life. The five phases…

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Re-evaluating customer needs

Customer needs are changing. Because for the next few years, as an export nation, we will have to fight an economic crisis. This has a direct impact on the German labour market. Unemployment figures are rising, bankruptcies and further layoffs are likely. That is why customers are behaving carefully and cautiously when making purchases in the new reality of life.…

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Welcome to the “Next Normal”
Willkommen zur neuen Lebenswirklichkeit

Welcome to the “Next Normal”

SOME THOUGHTS ON THE FUTURE TASKS OF PR AND MARKETING Getting out of the lockdown, we all quickly realised that there is no longer a return to the "old normal", but that a new reality of life is emerging. Of course, the house across the street still looks like the house you know, and the office building next door is…

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