Micro-Tracing in companies – A project worth discussing

Post author:The CommsDuo
Post published:20. September 2020
Post category:Guide

The Covid-19 tracking app has been available for a few weeks. It is now on millions of smartphones. Its effectiveness is a constant topic of many discussions. The media discuss it controversially. Companies and app developers have also jumped on the bandwagon. They have so-called micro-tracing solutions in development, i.e. tracing apps or tools for companies. They are supposed to…

Building our future together

Post author:The CommsDuo
Post published:6. August 2020
Post category:Guide

The next wave of infection is rolling into Germany. Many countries are increasingly affected by Covid-19. We are realising more and more that the pandemic will occupy us for much longer than expected. Longer means: years! Perhaps in a few months, scientists will find a remedy to at least partially alleviate the symptoms of Covid-19. Nevertheless, the virus remains dangerous, for older people…

Die fünf Phasen werden sauer sein

The Five Phases Of Crisis Management

Post author:The CommsDuo
Post published:6. July 2020
Post category:Guide Management Consulting

How will we navigate the current economic and life crisis triggered by the pandemic? Now that our traditional metrics and assumptions have become irrelevant? The answer: in five phases. McKinsey has developed these calls to action. The management consultants use them to show a path from the crisis of today to the next new reality of life. The five phases…

Willkommen zur neuen Lebenswirklichkeit

Welcome to the “Next Normal”

Post author:The CommsDuo
Post published:1. July 2020
Post category:Guide Uncategorized

SOME THOUGHTS ON THE FUTURE TASKS OF PR AND MARKETING Getting out of the lockdown, we all quickly realised that there is no longer a return to the "old normal", but that a new reality of life is emerging. Of course, the house across the street still looks like the house you know, and the office building next door is…