B2B and B2C marketing and communications from consulting to planning and implementation
CONSULTING
- Analysing of the current marketing and communications performance of companies and brands
- Identifying customer needs in the new normal
- Developing change concepts for brand and corporate communications
- Accompanying companies in the change process
- Creating brand communications concepts
- Developing corporate communications concepts
- Creating concepts for internal communications
TACTICS
- Working with sales to develop appropriate sales materials and conducting customer interviews
- Developing content-based integrated communications campaigns
- Developing communications messages and slogans
- Developing and customizing of websites
- Planning and implementing of social media communications
- Press relations (on- and offline) for brand and corporate communications (press releases, technical articles, white papers, story development for business press)
- Podcasts
- Trade fair and event communication
- Developmening and implementing of customer magazines
- Developmening and implementing of internal communications measures
- Awards