Micro-Tracing in companies – A project worth discussing

The Covid-19 tracking app has been available for a few weeks. It is now on millions of smartphones. Its effectiveness is a constant topic of many discussions. The media discuss it controversially. Companies and app developers have also jumped on the bandwagon. They have so-called micro-tracing solutions in development, i.e. tracing apps or tools for companies. They are supposed to…

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Welcome to the “Next Normal”
Willkommen zur neuen Lebenswirklichkeit

Welcome to the “Next Normal”

SOME THOUGHTS ON THE FUTURE TASKS OF PR AND MARKETING Getting out of the lockdown, we all quickly realised that there is no longer a return to the "old normal", but that a new reality of life is emerging. Of course, the house across the street still looks like the house you know, and the office building next door is…

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