SOME THOUGHTS ON THE FUTURE TASKS OF PR AND MARKETING Getting out of the lockdown, we all quickly realised that there is no longer a return to the "old normal", but that a new reality of life is emerging. Of course, the house across the street still looks like the house you know, and the office building next door is…
The Covid-19 tracking app has been available for a few weeks. It is now on millions of smartphones. Its effectiveness is a constant topic of many discussions. The media discuss it controversially. Companies and app developers have also jumped on the bandwagon. They have so-called micro-tracing solutions in development, i.e. tracing apps or tools for companies. They are supposed to…
The next wave of infection is rolling into Germany. Many countries are increasingly affected by Covid-19. We are realising more and more that the pandemic will occupy us for much longer than expected. Longer means: years! Perhaps in a few months, scientists will find a remedy to at least partially alleviate the symptoms of Covid-19. Nevertheless, the virus remains dangerous, for older people…
The news just broke that Sarah Wiener in Berlin has filed for insolvency. Restaurant in trouble! We will all read sad news like this more often, especially when the dark season begins, which restaurant owners are already looking at with concern. But if you take a closer look at how owners of restaurants behave and communicate, you will be surprised…
How will we navigate the current economic and life crisis triggered by the pandemic? Now that our traditional metrics and assumptions have become irrelevant? The answer: in five phases. McKinsey has developed these calls to action. The management consultants use them to show a path from the crisis of today to the next new reality of life. The five phases…
Customer needs are changing. During the next few years we will have to fight an economic crisis as we are an export nation. This has a direct impact on the German labour market. Unemployment figures are rising, bankruptcies and further layoffs are likely. That is why customers are behaving carefully and cautiously when they make purchases in the new reality…
